D1 / D2 / D3 / D5
Clarity
Can a stranger understand it and know what to do?
What is this, who is it for, what do I do, and where do I look?
The Webnailed Standard
Twelve checks. Four things that make a site feel professional.
One Standard, two uses.
Members use this same D1-D12 bar inside `/app/standard` before requesting a private audit. The audit report uses the same themes, so "good" is checkable before review.
D6 / D10
Mobile
Does it actually work on a phone, with nothing broken?
Does the way most visitors see it hold up?
D4 / D7 / D8
Access & Speed
Can everyone use it, and does it load like a professional site?
Is the site usable by the visitor you did not picture, and fast enough to trust?
D9 / D11 / D12
Trust
Is every claim honest, findable, and built to last?
Is the site believable without faking anything?
Clarity
D1 D2 D3 D5D1
Who it is for and what to do
Audit theme: Clarity
Can a stranger say who this is for and what to do next in 5 seconds?
Professional bar
A first-time visitor names the audience and one action in five seconds, on a phone, without scrolling.
D2
Finding your way around
Audit theme: Clarity
Is the most important path first, with nothing important buried?
Professional bar
The most important path is first; navigation serves the goal, not the org chart.
D3
The words
Audit theme: Clarity
Is the copy plain, specific, and free of jargon and placeholder text?
Professional bar
Plain, specific, benefit-clear copy with beginner-safe labels.
D5
Where your eye goes first
Audit theme: Clarity
Does each section have one clear focal point, with disciplined spacing and type?
Professional bar
Clear focal point per section; disciplined visual direction across spacing, type, and color.
Mobile
D6 D10D6
On a phone
Audit theme: Mobile
On a real phone: no overflow, readable text, comfortable taps, action reachable?
Professional bar
Clean stack, reachable primary action, comfortable taps, no horizontal overflow.
D10
Nothing broken
Audit theme: Mobile
Do all links, forms, images, and basic browser checks resolve cleanly?
Professional bar
Links, media, forms, and basic browser checks resolve cleanly.
Access & Speed
D4 D7 D8D4
How easy it is to use
Audit theme: Access & Speed
Are flows predictable, with sensible loading, empty, and error states?
Professional bar
Predictable flows; sensible loading, empty, and error states.
D7
Can everyone use it
Audit theme: Access & Speed
Keyboard-usable, readable contrast, alt text on core images, visible focus?
Professional bar
Keyboard-usable, readable contrast, alt text present, visible focus.
D8
How fast it loads
Audit theme: Access & Speed
Is media sized, layout stable, and the phone load fast enough to feel professional?
Professional bar
Sized media, stable layout, fast enough to feel professional on a phone.
Trust
D9 D11 D12D9
Can people find you
Audit theme: Trust
Honest title, description, one H1, and a sensible heading structure?
Professional bar
Honest title, description, H1, and semantic structure.
D11
Honest and believable
Audit theme: Trust
Is every claim verifiable or removed, with honest proof and clear pricing?
Professional bar
Every claim is verifiable or removed; proof is honest; pricing is clear.
D12
Keeping it good over time
Audit theme: Trust
Is the structure clean enough to update without rot, with a clear owner of changes?
Professional bar
Clean structure that can evolve without rot; a clear owner of updates.
Honesty boundary
We never score traffic, sales, or income. We never present synthetic demos as real customers, and we do not use fake reviews, fabricated scarcity, or unverifiable results as proof.
See how the audit applies itBuild to a bar you can actually see.
Members use the same Standard inside the app to self-check one project, save evidence, and request private audits when ready.
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